The Latest Business Trends
To start with, a review of the Direct Selling Industry as a whole shows that it has had consistent growth for more than 50 years with the World Federation of Direct Selling Associations now representing 58 countries around the globe and more than 62 million independent direct selling distributors.
Not everyone will see the rise of network marketing as a main stream method of doing business, just like 50 years ago people dismissed the business concept of franchising. Not too long ago people use to laugh at franchises, just as some people shy away from network marketing. Congress almost outlawed franchises with a bill nearly making them illegal, falling short of passing by only 11 votes. Today this vehicle is responsible for over a third of retail sales in America. Of course franchising was not for everyone, but those people who were open and willing to consider new ideas and who had the courage to take action in a changing business environment profited handsomely.
Today people are willing to risk hundreds of thousands, even millions of dollars to open franchises, hoping to capitalise on a business trend that if they acted on decades ago would have rewarded them enormously. Network marketing in the new millennium has entered the main stream and may become more prolific and popular than that of franchises. Unlike franchising however you are only risking your time and effort and not your fortune or a mountain of debt. With network marketing you don’t need inventories and you do not need to create and manufacture the goods and services yourself, you are simply the “direct” in going direct.
Network marketing is not just becoming mainstream, it is starting to become the dominant market trend and one that cannot be stopped. The real question people should be asking is how can they benefit from it?
Network marketing is no longer something to joke about, it is creating more millionaires today than the dot com boom industry did before the bubble burst. As with any opportunity timing is half of the success and execution is the other half. You have no control over the former as the business trend will emerge without you. The jet is leaving the ramp, you can either be on it or miss out. The second half to capitalising on this trend is in the execution, by doing your homework and finding the right company, all you need then is commitment and the desire to learn from those who came before you.
“Unless you are networking, you will soon be not working”
Dr Denis Waitley